Copywriter
Job Title: Copywriter
Location: Remote/Flexible
Position Type: Full-Time
About Life Network: Life Network is a revolutionary platform engineered by world-renowned biohacker Ben Greenfield to foster health, wellness, and self-transformation through a meticulously curated community of experts, tools, resources, and actionable insights. Our mission is to make a happy, healthy life accessible to everyone, everywhere.
Life Network and its family of brands provide access to world-class content, including podcasts, events, challenges, nutrition and recipes, daily workouts, articles, and videos. Members benefit from the guidance of leading doctors, wellness experts, and top-tier fitness coaches, ensuring a path to optimal health and well-being that is both accessible and convenient.
Overview:
The Copywriter at Life Network will play a critical role within the Life Network team, responsible for crafting compelling, high-quality written content across multiple channels. This position requires a creative wordsmith who thrives in a fast-paced, collaborative environment and can translate complex health and wellness topics into engaging, actionable messaging.
The ideal candidate has a passion for holistic health, fitness, and biohacking and embraces trusted artificial intelligence (AI) tools to enhance efficiency and precision in content creation. This role involves writing persuasive copy for email campaigns, newsletters, website content, podcast show notes, ad copy, lead magnets, social media captions, and more—all while maintaining consistency in brand voice, tone, and messaging across platforms.
Key Responsibilities:
Content Creation:
- Write and edit persuasive and engaging copy for emails, newsletters, blog articles, promotional campaigns, social media, lead magnets, and other forms of written content needed by the organization.
- Craft attention-grabbing headlines, calls-to-action (CTAs), and product/service descriptions.
- Develop copy for dedicated/sponsored content in partnership with brand sponsors.
- Write compelling podcast show notes, summaries, and promotional blurbs.
- Contribute to the creation of Ben Greenfield’s Weekly Round Up (WKRU) newsletters and key ad campaigns.
- Research and write science-backed, informative articles on health, wellness, and fitness topics for the organization and its family of brands.
Content Optimization:
- Incorporate SEO best practices into all written content.
- Optimize headlines, meta descriptions, and body copy for better search visibility.
- Ensure all content aligns with FDA, FTC, and copyright compliance standards.
- Integrate affiliate links, tracking links (UTMs), and conversion-focused language into copy.
- Repurpose long-form content into bite-sized, shareable content across platforms.
Collaboration & Communication:
- Work closely with the creative director, social media manager, content and marketing strategist, and digital marketer to align copy with overall content strategy and marketing goals.
- Collaborate with designers to ensure copy complements visual assets.
- Support the partnerships team with campaign-specific copywriting needs.
- Participate in content brainstorming sessions and pitch fresh, innovative ideas.
- Coordinate with the LIFEinsider team and align content for cross-promotion opportunities.
Content Management:
- Organize and maintain content assets in Asana, Google Workspace, WordPress, and other content management systems.
- Schedule, publish, and format content in WordPress when needed.
- Audit existing content for consistency, compliance, and relevance, updating as necessary.
Experience & Qualifications:
- A portfolio of wide-ranging copy projects that demonstrate the quality and success of your work.
- Proven results with conversion-focused copywriting (please provide examples of these email flows and sequences).
- Experience with direct-response copywriting.
- Bachelor’s degree in marketing, journalism, communications, English, or related fields.
- 2+ years of copywriting experience, preferably in the health, wellness, or fitness sectors.
- Proficiency in content management systems (e.g., WordPress) and project tools like Asana.
- Strong understanding of SEO best practices.
- Familiarity with email marketing platforms (e.g., Active Campaign and Klayvio).
- Experience with affiliate marketing strategies and tracking links (UTMs).
- Exceptional grammar, attention to detail, and proofreading skills.
- Ability to interpret analytics to refine and improve content performance.
- Strong interpersonal skills with the ability to collaborate across teams.
- A passion for health, fitness, biohacking, and a holistic wellness mindset is highly preferred.
- Creative problem-solver who is solutions-oriented.
- Experience with storytelling/storytelling frameworks like StoryBrand.
- Excellent organizational and time-management skills.
- Ability to handle multiple projects simultaneously while working with the team to produce work that is on target with designated deadlines.
- Proactive, resourceful, and self-motivated.
- Open to feedback and dedicated to continuous improvement.
Job Details:
- Full-Time
- $55,000/Year
- Unlimited PTO
- Full Benefits
- 401K plan available
- Gym and Cell phone stipends; birthday and work anniversary gifts
- Remote work with the ability to work flexible hours.
- High level of confidentiality and professionalism with exceptional interpersonal and communication skills.
- We are remote-friendly for all states except CA, IL, NV, NJ, OH, PA, and WA; we are only hiring US residents at this time.
Application Instructions
Apply at https://form.asana.com/?k=NNk5NdWQLCX1aNI87N_ArA&d=1200119544081049. Please include your resume, a 2–3 minute video introducing us to you (what you bring to the role and what about Life Network excites you), and a letter of interest on why you are the right fit for this role and the Life Network team! Please only apply if you fit the requirements and responsibilities listed above. Only candidates who submit all items requested will be considered for this role.
NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. The successful candidate will be expected to perform all functions from administrative processing to leading change initiatives. The salary range listed describes the minimum to maximum base salary range for this position. Actual compensation offered may vary from the posted hiring range based on work experience, education, licensure requirements, and/or skill level, and will be finalized at the time of offer.